About Our Founder – Marshall B. Bass

photo754Marshall B Bass is president of Marshall B. Bass & Associates, a management consulting firm. Bass retired as an elected senior vice president from RJR Nabisco in 1991. Having been one of 16 corporate-elected officers of RJR Nabisco, he served as corporate vice president in human resources. He was subsequently elected to senior vice president. In that capacity he was responsible for managing worldwide public and governmental affairs issues for the corporation. RJR Nabisco had operational facilities or marketed its products in over 123 countries around the globe.

BUSINESS EXPERIENCE

Bass was vice chairman of the board of directors of Piedmont Federal Savings and Loan Association, chairman of the Association’s salary and compensation committee, and a member of the Association’s executive committee. He is former secretary of the public policy committee of the RJR Nabisco board of directors and he is a former board member of RJR Tobacco Company and RJR Nabisco Foundation, Inc. He is also a former member of the board of directors of NCNB National Bank, Winston-Salem, North Carolina.

CIVIC ACTIVITIES

Bass is chairman of The Marshall B. Bass Children’s Fund; chairman of the Best Choice Center’s Bass Endowment Fund of Winston-Salem, North Carolina; and a retired chairman of the board of trustees of Voorhees College, Denmark, South Carolina. He is a former member of the board of trustees at Winston-Salem State University. He is a former member of the Hospice Foundation board of directors and of the Foundation board of directors at Forsyth Technical Community College. He is a licensed lay reader and licensed chalice bearer in the Episcopal Diocese of North Carolina.

PREVIOUS CIVIC ACTIVITIES

Bass is a former member of the board of trustees of the North Carolina Baptist Hospital, Inc., Winston-Salem, North Carolina, a former member of the board of directors of the United Way of Forsyth County, and a former member of the North Carolina Higher Education Bond Oversight Committee. He is a former member of the board of directors of Hospice of Winston-Salem/Forsyth County, and a former member of the board at the John A. Walker College of Business at Appalachian State University, Boone, North Carolina. He is a former member of the NAACP Special Contributions Fund board of trustees, the board of visitors at North Carolina Central University, the Industry Advisory Council of the National Newspaper Publishers Association, and the board of advisors of the Delta Fine Arts Center. He is a former member of The Foundation Board at the University of North Carolina School of the Arts. Marshall-BassBass is the former chairman of the board of directors of the Winston-Salem State University Foundation, Inc., Winston-Salem, North Carolina. He is the former chairman of the board of trustees of Saint Augustine’s College, Raleigh, North Carolina; a former member of the board of trustees at North Carolina A&T State University, Greensboro, North Carolina; a former member of the board of visitors at the University of Maryland, College Park, Maryland; a former member of the board of visitors of North Carolina Central University, Durham, North Carolina; a retired visiting professor in business at Winston-Salem State University; and a former adjunct professor in business at North Carolina Central University, Durham, North Carolina. He is a former member of the Winston-Salem State University Endowment Board of Trustees, a former member of the board of directors of the Piedmont Opera, a former member of the board of directors and of the executive committee of the Piedmont Triad Horizons, and a former director of the Winston-Salem Urban League. He is a former member of the board of directors of the Winston-Salem Urban Coalition, a former chairman of the Winston-Salem Concentration Employment Program, a former director of the Winston-Salem Experiment in Self-Reliance, a former director of the Greater Winston-Salem Chamber of Commerce, a former member of the board of the North Carolina Manpower Council, a former National Commissioner for Working Women, and a former member of the North Carolina Good Neighbor Council. Bass has served on several other boards, commissions and organizations at the local, state and national levels.

PREVIOUS MILITARY EXPERIENCE

A retired U.S. Army officer, Bass served 23 years in the military before joining RJR Nabisco. He is a veteran of World War II, the Korean and Vietnam wars. Bass also commanded the northern-most battalion combat team in the demilitarized zone in Korea during 1966 and 1967. He served as a military member of the United States Mission to the Republic of Liberia and completed tours of service on four continents. His last military post in the service was at the Pentagon as chief of worldwide army promotions. He was the army planner at the U.S. Army ATLANTIC Command for the invasion of Cuba. Bass holds a Legion of Merit, three army commendation medals, the Purple Heart for wounds received in Korea in September 1950, and the Combat Infantryman’s Badge, along with other military decorations and awards.

EDUCATION AND PROFESSIONAL EXPERIENCE

Bass received a BS degree from the University of Maryland, College Park, Maryland. He also holds doctor of humane letters degrees from Florida A&M University, Tallahassee, Florida; Kings Memorial College, Columbia, South Carolina; Saint Augustine’s College, Raleigh, North Carolina; Livingstone College, Salisbury, North Carolina; Winston-Salem State University, Winston-Salem, North Carolina; and Voorhees College, Denmark, South Carolina. In addition, Bass holds a doctor of laws degree from North Carolina Central University, Durham, North Carolina; a doctor of civil laws degree from Saint Augustine’s College; and a doctor of divinity degree from Tennessee School of Religion, Detroit, Michigan. Bass is a graduate of the Basic Infantry Officer’s School and The Advanced Infantry Officer’s School, Fort Benning, Georgia; the Command and General Staff University, Fort Leavenworth, Kansas; and the Armed Forces Staff University, Norfolk, Virginia.

FRATERNAL ORGANIZATIONS

Bass holds both a life membership and the Golden Heritage membership in the NAACP. His other memberships include Gamma Kappa Boule of Sigma Pi Phi Fraternity, the Distinguished Service Chapter and Delta Sigma Chapter of Phi Beta Sigma Fraternity, Inc., the Bachelor Benedicts, Inc., the Veterans of Foreign Wars, and the American Legion.

FAMILY

Bass was married to the late Celestine Pate of Raleigh, North Carolina and they have two daughters–Brenda Bass Roper, M.D. and Marsha L. Bass, MBA, each of whom has two children.